It’s good to see some reporting of what’s really happening in the debate about alcohol pricing, although the Evening Standard can hardly think that tonight’s front page is in any way ‘news’ to most of their readers. (One of the civilising aspects of central London is that so few people drive to work and the pubs are so numerous that an after-work drink hasn’t been eradicated by the health-fascists from commuters’ social lives.)
The headline (and the name of the paper) is quite apposite to my recent experience as I shelled out for my first £4+ pint of British real ale last week. Admittedly it was strong — Old Peculiar — but not strong enough to erase my memory of having had to pay for it. It was at the Royal Standard of England in Forty Green near Beaconsfield (in fact a 20 minute stroll from the station, as we proved). It’s a lovely old pub, claiming to be the oldest free-house in England with some parts dating from the 14th century, but at £12.50 for fish and chips (very good, mind you) and beer (also good) rising from £3.30 to £4.30 (ouch) according to strength, sadly we won’t be returning there too frequently.
But beer and wine are becoming a lot more expensive as almost anyone who buys them will know. Tesco’s are notorious for their ‘half-price’ wine sales where they reduce a bottle of mass-produced plonk from an eye-watering £9 to a more realistic £4.50 and try to suggest that’s it’s a short-term bargain when anyone who paid the higher price has more money than sense (and knowledge of wine). There are very few genuine bargains any more — as the Evening Standard article explains.
I wonder if those clamouring for the deterrent effects of high alcohol pricing will now notice a corresponding decrease in alcohol-related problems now that the weak pound, inflation and a government not above stealth-taxing sin have done their bidding? Even if a relationship was proved then I doubt they’d be happy — probably choosing to switch to the contradictory argument that alcohol is so addictive that its users will consume it whatever the cost.
But back to the story being on the front page of the Standard — I bet the journalists weren’t disappointed when they were given that story to research!