Posts Tagged ‘bottled beer’

Sainsbury’s Merry Christmas for Traditional Beer

Friday, December 31st, 2010

When all the supermarkets are doing 3 huge crates of fizzy pop beer for £16 or £20 at least most make an effort over Christmas to promote traditional British bottled ale.

Waitrose has a fantastic selection, Majestic has beers from Rebellion, Loddon and Tring and Asda and Morrisons make a reasonable effort. Bigger Tesco’s, such as the two Extras in Aylesbury, also have some great beer, such as the Finest ‘Double’ IPA (see previous post). Even the modestly sized Tesco in Princes Risborough has three or four metres of shelving of bottled British beer, including some local breweries.

But Sainsbury’s, at least the Aylesbury branch, has a pathetic offering — see photo below. This is quite a large branch, albeit a town centre one and there’s a long aisle of wine, spirits and other beers (of the crateloaded discount variety). But only two rather pathetically chosen shelves of British traditional beer are on offer — and all below knee level where most people might not even look.

And look at the diversity: Newcastle Brown, plus Fullers, Hall and Woodhouse (available in almost every supermarket), Greene King Abbot, Marston’s Pedigree and Hobgoblin, Young’s and Wells Bombardier and Courage Directors (whoever brews that these days). At least they were selling them at 3 for £4 — maybe ale drinking doesn’t fit with the pukka Jamie Oliver cheeky chappie image. No doubt he’s guzzling champagne on all his book sales but I reckon Sainsbury’s probably pose him with something like a bottle of inoffensive, profitable Peroni.

Aylesbury Sainsbury's Christmas Ale Range

Aylesbury Sainsbury's Christmas Ale Range

Waitrose British Beer Promotion

Saturday, October 16th, 2010

Between now and early November, Waitrose are promoting traditional, bottled British beer. It’s a bit difficult to tell whether it’s a blanket 2 for £3 over the entire range — only certain beers had shelf labels indicating they were in the offer but I managed to get it on two beers that weren’t explicitly advertised as being included.

I got 6 for £9 from their Thame branch — which is a good discount on their normal prices. While these normal prices are quite a bit higher than other supermarkets, very few will have a range as good as my examples show below. The Bengal Lancer is a superb IPA from Fullers, which I sampled on draught at the Victoria in Strathearn Place, near Paddington station in the spring.

Six of Waitrose's Best

Six of Waitrose's Best

Lurking on the right there is one of the most extraordinary labels I’ve ever seen on any product sold in a supermarket. It’s on a bottle of Skinners’ ‘Cornish Knocker’ — a bad enough name in itself. There’s some spiel on the label about knockers being friends of tin miners and so on but this detracts from the impact of the label itself. What is it suggesting? The mind boggles on all sorts of levels.

Skinners Cornish Knocker

Skinners' Cornish Knocker

The beer itself was very nice — a bit lagery in body and colour. Is that the point or are they going somewhere else entirely?