Posts Tagged ‘supermarkets’

Sainsbury’s Merry Christmas for Traditional Beer

Friday, December 31st, 2010

When all the supermarkets are doing 3 huge crates of fizzy pop beer for £16 or £20 at least most make an effort over Christmas to promote traditional British bottled ale.

Waitrose has a fantastic selection, Majestic has beers from Rebellion, Loddon and Tring and Asda and Morrisons make a reasonable effort. Bigger Tesco’s, such as the two Extras in Aylesbury, also have some great beer, such as the Finest ‘Double’ IPA (see previous post). Even the modestly sized Tesco in Princes Risborough has three or four metres of shelving of bottled British beer, including some local breweries.

But Sainsbury’s, at least the Aylesbury branch, has a pathetic offering — see photo below. This is quite a large branch, albeit a town centre one and there’s a long aisle of wine, spirits and other beers (of the crateloaded discount variety). But only two rather pathetically chosen shelves of British traditional beer are on offer — and all below knee level where most people might not even look.

And look at the diversity: Newcastle Brown, plus Fullers, Hall and Woodhouse (available in almost every supermarket), Greene King Abbot, Marston’s Pedigree and Hobgoblin, Young’s and Wells Bombardier and Courage Directors (whoever brews that these days). At least they were selling them at 3 for £4 — maybe ale drinking doesn’t fit with the pukka Jamie Oliver cheeky chappie image. No doubt he’s guzzling champagne on all his book sales but I reckon Sainsbury’s probably pose him with something like a bottle of inoffensive, profitable Peroni.

Aylesbury Sainsbury's Christmas Ale Range

Aylesbury Sainsbury's Christmas Ale Range

Multibuy Offer on for Magners

Monday, October 25th, 2010
Special Magners Offer

Magners' Special Offer

Here’s a great offer from Tesco’s that will have Magners’ drinkers queueing up out of the doors — it’s probably best appreciated if they’ve had a few Magners already.

Every Little Counts?

Thursday, November 26th, 2009

Walk round certain supermarkets at the moment and you’d need a spreadsheet open on your trolley to work out the various multibuy options. The whole point seems to cover the store in bargain and money off and multisave stickers to try and give the impression that prices are being cut. The wine department is especially bad for this — with all the 3 for £10 on certain bottles and very similar shelf labels advertising half-price on wines (that are usually worth nowhere near the full price) — so shoppers probably end up with 2 of the £10 offer wines and one half price. It’s all become so complex than even the supermarkets themselves appear to have got confused. Here’s a shelf sticker spotted today at a well known store. Do the math, as the Americans say.

What a bargain!

What a bargain!

Only a few days to go to get this one…and it’s Vaseline Shower Gel, not any other of their products.