Posts Tagged ‘white horse brewery’

Moral Panic?

Sunday, October 4th, 2009
Cerne Abbas Giant Beer
Cerne Abbas Giant Beer

I came across the previously mentioned Giant ale from White Horse Brewery in the Turf Tavern in Oxford yesterday. They’ve not shied away from putting the chap in all his glory on the pump clip. Of course I had to try a pint of the ale but I better not say whether it had the advertised effect.

I notice that this might fall foul of our current government’s moral outrage over beer drinking as not only does this obviously make Viagra-like suggestions over the potent effect of the beer but he also carries a huge weapon in his hand. What else could re-inforce more the government’s linking of beer with violence — both wanton and sexual. Except, of course, that the giant probably dates back several thousand years and, while he doesn’t have a pint in his hand, the discovery of beer and fermentation dates back to a similar time.
PS. I heard the most offensive, yet slightly witty, response to a request for a pint to be topped up. This was in a touristy pub in Oxford where the clientele is probably routinely ripped off with pints containing 80-85% liquid. The cocky barman said ‘I’ll get you a straw next so you can suck the beer up off the bar’ — shows what a badly run place it was that they tolerated such spillages anyway.

Does the Cerne Abbas Giant Prick New Labour’s morals?

Friday, October 2nd, 2009

Went drinking in Flackwell Heath for the first time ever tonight. Not many people probably go there but many pass close by as it’s very close to the M40 — just behind the woods on the big hill as the road climbs out of the Wye valley at Loudwater (junction 3). The Stag was a decent enough pub and the Crooked Billet down a side road towards Little Marlow was a lovely old-fashioned country pub with an astonishingly well-tended garden — enough bedding plants, even at the start of October, to put a municipal park to shame.

In the pub it was mentioned that White Horse Brewery have a special beer called ‘Giant’. It might not be a surprise to discover that, as the brewery has the ancient Uffington White Horse as its logo, the giant in question is the famously endowed chap at Cerne Abbas. In these days where it is not allowed even to hint to under 25s that alcohol may equate to enhanced sexual success, we wondered whether the brewery would be allowed to use an image of the prehistoric figure on the brewery pump clips. Or would the nation’s twenty-something males be corrupted into thinking that drinking this real ale might have such a startling effect on a part of their anatomy. (It would be interesting to see if their partners might be tempted into buying them a pint to test the drink’s efficacy.) I’d guess that the existing guidelines might prompt the brewers into modifying their pump clip design. I suggested inverting the said organ in Photoshop but another suggestion was to put him in a pair of Y-fronts to be on the safe side. No doubt, if it’s not against the law and the brewery go ahead and display the giant and his colossal manhood then we’ll see Harriet Harman rushing the necessary legislation through the House of Commons as soon as parliament returns.

Of course, if the BMA get their way then all alcohol marketing and advertising would be banned so there would be definitely no pump clip, no matter how graphic.