Benefits of Opaque Packaging?

Innocent smoothies have a new flavour out — a healthy mix of kiwis, apples and limes. I was puzzled to notice that I was the only person in the household who was drinking this healthy concoction (see below).

Innocent Kiwi Smoothie
A paint company might call it 'snot green'

 

It was then pointed out to me that the colour of the smoothie when it was poured into a glass was hardly appetising — like the contents of a spitoon in a nursing home full of coughing and wheezing old men clearing their throats. I must point out that it tastes very good but probably a good move on Innocent’s behalf to have the opaque white tetrapak with their witty marketing material rather than a transparent bottle.

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