BA’s Bum Year

In the old days before its management came up with wheezes like charging passengers for choosing seats and getting rid of food (see previous posting), British Airways used to make a profit in the period April to October while usually making a cyclical loss in the winter. The new management have taken the cyclicity out by ensuring the airline loses money in the summer too — to the tune of nearly £300m.

Perhaps the twin track strategy of destroying customer service and constantly antagonising its own workforce is a deliberate attempt to turn BA into a low-cost airline? There can’t be any other explanation for this wanton destruction.

One Reply to “BA’s Bum Year”

  1. BA had that strategy as well of never having a bad year when you could have a terrible year with excuses and set up a few extra profitable years after that.

    Profit is the difference between two very large numbers.

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