In the old days before its management came up with wheezes like charging passengers for choosing seats and getting rid of food (see previous posting), British Airways used to make a profit in the period April to October while usually making a cyclical loss in the winter. The new management have taken the cyclicity out by ensuring the airline loses money in the summer too — to the tune of nearly £300m.
Perhaps the twin track strategy of destroying customer service and constantly antagonising its own workforce is a deliberate attempt to turn BA into a low-cost airline? There can’t be any other explanation for this wanton destruction.
BA had that strategy as well of never having a bad year when you could have a terrible year with excuses and set up a few extra profitable years after that.
Profit is the difference between two very large numbers.