Waitrose British Beer Promotion

Between now and early November, Waitrose are promoting traditional, bottled British beer. It’s a bit difficult to tell whether it’s a blanket 2 for £3 over the entire range — only certain beers had shelf labels indicating they were in the offer but I managed to get it on two beers that weren’t explicitly advertised as being included.

I got 6 for £9 from their Thame branch — which is a good discount on their normal prices. While these normal prices are quite a bit higher than other supermarkets, very few will have a range as good as my examples show below. The Bengal Lancer is a superb IPA from Fullers, which I sampled on draught at the Victoria in Strathearn Place, near Paddington station in the spring.

Six of Waitrose's Best
Six of Waitrose's Best

Lurking on the right there is one of the most extraordinary labels I’ve ever seen on any product sold in a supermarket. It’s on a bottle of Skinners’ ‘Cornish Knocker’ — a bad enough name in itself. There’s some spiel on the label about knockers being friends of tin miners and so on but this detracts from the impact of the label itself. What is it suggesting? The mind boggles on all sorts of levels.

Skinners Cornish Knocker
Skinners' Cornish Knocker

The beer itself was very nice — a bit lagery in body and colour. Is that the point or are they going somewhere else entirely?