‘I Grew Up Watching This’

So said ‘shocked’ BBC Sports Personality Winner of the Year 2009, Ryan Giggs, in his genuinely unrehearsed speech. Ironic then that most of the generation that will succeed Giggs were growing up watching the X-Factor on ITV. What sort of values the X-Factor implants into impressionable minds we might not know until it’s too late, when any genuine creative talent in this country has finally been snuffed out. The lessons of the X-Factor seem to have been predicted by the Pet Shop Boys song ‘Opportunities’ nearly 25 years ago — ‘I’ve got the brains, you’ve got the looks, let’s make lots of money.’ In fact the principle of grooming some nice boy singer to croon other people’s songs pre-dated the Pet Shop Boys by another 25 years — it was the way ‘Tin Pan Alley’ worked up until the early 60s when the Beatles broke the mould (at least for the next 40 years or so) by both writing and performing their own material. How ironic then that who should pop up on the X-Factor final but Paul McCartney. I was quite pleased to see him — at least two of the songs were performed by the person that wrote them. I would doubt whether any X-Factor winner will ever write, or more to the point be allowed to write, their own material. It was quite nice to see McCartney performing live on the biggest TV show this year but it throws up an interesting question — was Paul McCartney unwittingly bookending the era of innovative pop music that he largely started?

The most annoying thing about the X-Factor is the ridiculous hysteria in the audience. The sound mixers on the programme must realise that the judges rarely contribute anything other than vapid platitudes so the whooping and yelling of the idiots in the audience is mixed high. I speculated whether audience members for the X-Factor had to take an intelligence test and only those that failed it would be eligible for tickets. This is unlikely to be true as the pass mark would need to be set so low that only people who had yet to learn to hold a pencil would have a realistic chance of getting tickets . Whoever manipulates the audience seems to be peddling the absurd New Labour notion (especially in the context of a talent show) that everyone’s a winner and everyone deserves to win and be praised by the judges. If everyone could win then there would be no show — that’s the whole point of it. It seems to be an extension of the Blairite Lady Diana ‘People’s Princess’ self-conscious emoting.

It was odd for Giggs to be selected for the shortlist this year — he must have been coming up for a lifetime achievement soon anyway. However, he showed in his speech that he did have a real personality — a far more genuine set of comments than those rehearsed with PR advisers in advance.