Posts Tagged ‘Generation X’

Electric Dreams — Why Spreading Jam on CDs Was Such A Bold Step Forward

Thursday, October 8th, 2009

I watched the second in the series of ‘Electric Dreams’ on BBC4  — on the 80s. The programme on the 70s last week was quite shocking in its accurate depiction of the spartan lifestyle people in this country led at the start of the 1970s — twin tub washing machines being quite a novelty and teasmades being at the cutting edge. One point the series seems to be making is that change is quite discontinuous: in retrospect there seem to be periods of relative stability and then a few years when huge changes happen. One of these times seems to be the late 70s until the mid-80s — co-incidentally when some great music came out.

The 70s seemed to be way back in history whereas by the end of the 80s they’d got computers, CDs, videos and so on which means most of the entertainment and music options were pretty similar to what people use today (if not the actual technology). It’s only mobile phones and the Internet that would seem to be the big innovations to come. Everything seems to have changed with Thatcher coming in which, whatever one’s opinion of her, certainly was quite disruptive. 

There were some classic pieces of footage — Cliff Richard looking very creepy in the ‘Wired for Sound’ video (perhaps he’s just not confident at roller skating?) and the totally absurd Sinclair C5 (I remember when BBC Nationwide built up to its launch describing it as a car). Particularly pleasing was the demonstration of the amazing properties of the compact disc which were shown by spreading honey and pouring coffee  over the disc — before cleaning it off and putting it in the machine. (Not sure it was the great Michael Rodd though.) Great selling point should you be the sort of person who wants to plaster your breakfast all over your music collection before playing it! Anyone under about 30 must be completely mystified why this test was carried out. (For any youngsters watching this, it’s because spreading jam on a vinyl record would irreparably break it — though it still doesn’t explain why someone would want to do it.)  

They picked some fantastic tunes for the soundtrack — more unusual ones than in ‘Ashes to Ashes’ — and it’s listed on the iPlayer page. I’d not heard ‘Kings of the Wild Frontier’ by Adam and the Ants for a while. ‘Quiet Life’ by Japan always sounds so reminiscent of the era. Not heard much either is ‘Somebody’s Watching Me’ by Rockwell (surprising as it has Michael Jackson singing). From later in the decade music included ‘System Addict’ by Five Star, ‘Good Life’ by Inner City (which I think is fantastic), ‘True Faith’ by New Order and ‘Pacific State’ by 808 State which, oddly, is also on a Ministry of Sound Chilled compilation of music for modern youngsters that takes in tracks up to 2008. It goes to show how maybe things have changed less than the intervening period than they did in the few years before and what a fascinating time the late 70s and early 80s were to grow up in.

Pubs — The Preserve of the Middle-Class?

Tuesday, October 6th, 2009
King William IV Speen

King William IV Speen

Today I drove through Southcourt in Aylesbury: a large, 1930s-60s housing estate which was originally almost all council housing. Such estates used to be bastions of working-class ale drinking but the smoking ban and the credit crunch have finished off two of the three pubs and the closest pub in the direction of the two centre is also shut. A pub that tried valiantly to keep going in the face of cheap supermarket beer and home-based entertainment like videos and Sky TV was the Steeplechase, which did some decent real ale at times. It has been boarded up for a year now and is a sad sight.

However, on the bright side, a report partly supported by CAMRA and publicised on the BBC website reported that cask ale was the only type of beer now with growing sales and partly because twice as many women enjoyed drinking it in the past couple of years. There was also a very interesting report on the Radio Four Food Programme about hops and their use in real ale — which gave an opportunity for Roger Protz to yet again claim that beer is far more interesting than wine. The brewer at Brewdog commented on his Punk IPA, which the female presenter found very tasty. (I love this beer and its weaker sister — Trashy Blonde — Brewdog are so non-pc they even make an 18% beer.)  The programme noted that the trend towards using more (and more assertive) hops started by US craft breweries and is now being adopted by ale brewers here. Such beers have to either have a high alcohol content to balance the bitterness or need to be drunk in much smaller quantities (such as thirds of pints) to be palatable.

The two themes above suggest that there’s a trend for both beer and pubs to lose their long-time association with the working man and instead to become the preserve of the middle-classes. A valid criticism of CAMRA is that while it has spectacularly succeeded in preserving real ale and increased the variety available, it has done so mainly for the benefit of a minority of beer snobs and tickers. Real ale is not the drink of the working man any more — that accolade was lost to lager a long time ago — the fact that real ale quality is dire in a large number of workaday, non-CAMRA-Good-Beer-Guide pubs might have a lot to do with this. However, it seems that these sort of workaday, average, unremarkable pubs are the ones that are suffering most at the moment and, as the cask report says, it’s the affluent real ale drinkers who are able to afford £3 a pint in the pub and don’t go for the £10 24 can Stella pack at Tesco as an alternative.

So perhaps the saviours of the English pub as we know it are the middle-classes, much as that might be an anathema to some of the more revolutionary founders of the real ale movement. The middle-class seem to have saved real ale and pubcos should perhaps target these high-spending, but demanding customers more. Another factor in the pub’s favour is brought to mind by having forty-something politicians paraded at the party conferences over the past couple of weeks: it seems the annoying, social-skills free nerds that inhabited student politics in the 80s are now making their bids to be the annoying, power-crazed nerds that run the country. But if that’s reflected in other walks of life there may be a silver lining in that the middle-class, especially Generation X who are entering middle-age, have very fond memories of the pub from their student days (mostly rose-tinted in terms of the amount they drank and time the spent there). Yet this almost sentimental attachment to the pub as a hub of student life might yet save the great British institution. The middle-classes might not be propping the bars up swilling ten pints of mild a night but they might be pretty solid campaigners to ensure that pubs are still there for people that do.

Crown, Sydenham, Oxfordshire

Crown, Sydenham, Oxfordshire

To illustrate the point there are a number of examples of local pubs being saved from closure by being bought by (presumably relatively wealthy) members of the local community and re-opened and run on a community basis. The Unicorn at Cublington and Crown at Sydenham, Oxon are good examples. I went tonight to a pub, the King William IV at Speen, that’s not owned by the community but run in a way that is designed to be community minded — to the extent of having a small room of a perfect sized for committee meetings. It also has an ice-cream parlour selling locally sourced ice-cream. A group of local charity volunteers were also enjoying the evening in the pub. These pubs aren’t, of course, exclusively full of middle-class people but they’ve benefited from the sort of activism that the middle-classes (and, dare I say it, CAMRA) have shown to be very successful.