It’s only 7th November and there have been two consecutive adverts on ITV featuring a Christmas roast turkey. It’s nowhere near Christmas. Global capital is obviously trying to burn a hole in consumers’ pockets and trying to get them out to spend cash they don’t have at the moment on rubbish they don’t need. Maybe there’s a case for buying presents ahead but certainly not turkey. I think advertising those kind of Christmas goods is completely counterproductive and will annoy people intensely.
Chirpy Richard Hammond was doing a Morrison’s advert where he pushed a trolley through a variety of Christmas scenes (ice rink, carol singing, church service). Isn’t this a bit odd. Normally only hooded chavs and students push trolleys down roads away from the supermarket car park and abandoned trolleys are a sure to make middle-class housebuyers run a mile from a neighbourhood. Yet here is the lovable hamster setting a thoroughly bad example (there’s not even any shopping in his trolley). Perhaps he’s taking it to his public school mates on Top Gear to blow up or something? Either way he should be locked up. However, there is something quite authentic in using a shopping trolley as a representation of Christmas present because, as far as most business is concerned, Christmas is just an orgy of consumerism.