Posts Tagged ‘Center Parcs’

Is This Real Ale?

Tuesday, May 31st, 2011

As found in the Parcmarket in Center Parcs Elveden Forest (why not Parcmarcet)?

Is This Real Ale?

Is This Real Ale?

I didn’t check the mini-casks carefully enough to see if there’s a ‘CAMRA Says This Is Real Ale’ logo on them but I very much doubt if this packaging would earn one. The casks themselves seem very similar to the type that breweries like Tring and Hop Back use to package their ales – although normall on an ‘on-demand’ basis, assuming that the beer is going to be consumed relatively quickly.

As these are being stacked on Center Parcs’ supermarket shelves then perhaps they’ve had some special ‘conditioning’ to ensure they don’t spoil.

But isn’t this exactly the sort of product that, in the broader sense, CAMRA should be championing. After all, Adnams are one of the leading ale brewers in the country and they are evangelists for cask conditioning (I’ve been to one of their ‘Meet the Brewer’ sessions with the transparent-ended cask used to demonstrate secondary fermentation).

If a bunch of people on a weekend away pick up one of these barrels rather than a platter of Kronenbourg 1664 or Fosters then that’s surely better? And while the bars in the place itself seem something of a real-ale desert then perhaps that’s better than massacring some local brew by not turning it over fast-enough in their bars — and it’s an inevitably sad fact of demographics that the real ale lovers will be the ones in these situations that are dispersed in the evening to their responsibilities in their holiday villas (don’t say ‘chalets’ or you’re frogmarched out of the perimeter fence) rather than hitting the Sub-Tropical night-time paradise.